KATHMANDU, Oct 9: Dashain is the festive season when people are busy shopping and to attract them many corporate houses and business organizations come up with various consumer schemes and offers. The announcement of schemes and offers helps the ad industry increase its turnover.
Nirmal Raj Poudel, president of Advertising Association Nepal (AAN) and CEO of Welcome Advertising Agency, said the ad business increases by 25 to 30 percent during Dashain.
“Nepal has witnessed a big boom in the advertising business in recent years, and the sector as a whole sees transactions of 300 to 350 million around Dashain and Tihar," informed Poudel. He said that these days it is companies that are into construction materials and housing that provide more ad volume.
“Dashain being the most important festival when people get long holidays, the shopping trend and consumption pattern increases and different brands and companies bring out schemes and offers to reinforce sales and generate profit. This ultimately helps the turnover of the ad industry” informed Ujay Shakya, managing director of Outreach Nepal Pvt. Ltd.
The print media carries more advertisement than electronic media. “Most companies spend at least one-third of their yearly ad budget on advertisements during the festive season” informed Shakya. The ad volume at V-Chitra has increased by 60 to 65 percent during the festive period this year. “Automobile and housing companies and paint industries are giving out more ads about their schemes and offers, and every company has something to offer,” said Sanjaya Singh, accounts director at V-Chitra.
“This year more advertisement growth is seen in television with an increase of 25 to 30 percent compared to the previous year,” said Raj Kumar Bhattarai, managing director of Spectrum Advertising. The ad volume at Spectrum has increased by 50 percent compared to mid-August and 20 percent compared to last year´s Dashain.
“Due to the increasing trend of providing different offers and schemes during Dashain and Tihar even smaller businesses are announcing offers and this has given the ad industry increased business,” said Ranjit Acharya, CEO of Prisma Advertising Agency. Print media has seen a growth of 10 to 15 percent and electronic media 5 to 10 percent since before Dashain started, said Acharya.
“The advertising industry has matured and new talent is bringing new ideas to the market, which has helped the ad industry flourish,” said Arvindra Ranjit, assistant manager of Business Advantage. Corporate houses are enlisting the help of advertising agencies for different activities like logo and campaign designing and brand building, which have also helped the ad industry boom.
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